Diploma in Digital Marketing 2024 Core Update -35 Courses

Description


Become a well-rounded digital marketing professional with our comprehensive Diploma program, featuring a 2024 Core Update and 35 in-demand courses!

Master the latest trends, including Advanced SEO, AI automation with ChatGPT, and data-driven campaign management.


  1. Advance Modules

  2. Canva & video editing

  3. Search engine Optimization On page , Off page , Technical SEO 

  4. Creatives & designing using free & paid tools

  5. Blogging

  6. Paid & organic Marketing's

  7. Understanding of different Algorithm

  8. Depth knowledge of SEO & Analytics Tools

  9. Creating custom goals with Google Ads

  10. Social Media Ads

  11. Strategy to gain maximum conversion

  12. Automation

  13. Budget & Bid Strategies

  14. Digital Marketing Strategies

  15. Case Study

  1. Marketing automation: marketing automation tools, marketing automation for PPC, marketing automation for SEO

  2. Audience Research: Identify and understand your target audience to create tailored marketing messages that resonate with their needs.

  3. Keyword Research: Use tools like Google Keyword Planner to discover relevant search terms that your audience is using to find products like yours.

  4. On-Page SEO: Optimize individual pages on your website for specific keywords, ensuring they have proper meta tags, headers, and keyword density.

  5. Technical SEO: Improve the backend structure of your website to ensure faster loading speeds, mobile optimization, and clean coding for search engine crawlers.

  6. Link Building: Focus on earning high-quality backlinks from authoritative websites to increase your site's domain authority and search rankings.

  7. Content Creation: Regularly publish high-quality, engaging blog posts, videos, and other types of content to attract visitors and establish industry authority.

  8. Content Distribution: Share your content across multiple channels (e.g., social media, email, guest posts) to reach a larger audience.

  9. Influencer Outreach: Partner with influencers who can help promote your brand to their followers, building trust and expanding your reach.

  10. User-Generated Content: Encourage your audience to create content about your brand (e.g., reviews, testimonials) to increase engagement and build social proof.

  11. Social Media Optimization (SMO): Optimize your social media profiles with relevant keywords, links, and professional branding to increase visibility.

  12. Social Media Engagement: Actively interact with your audience on social media by responding to comments, participating in discussions, and sharing user content.

  13. Email Segmentation: Group your email list into specific segments based on user behavior or preferences to send personalized, relevant messages.

  14. Drip Campaigns: Set up automated email sequences to nurture leads over time, guiding them through the customer journey.

  15. A/B Testing: Regularly conduct A/B tests on emails, landing pages, and ads to identify what elements lead to higher engagement and conversion rates.

  16. Conversion Rate Optimization (CRO): Continuously improve your website’s design, layout, and calls-to-action to increase the percentage of visitors who convert into customers.

  17. Landing Page Design: Create focused, high-converting landing pages with clear messaging, engaging visuals, and strong calls-to-action.

  18. Lead Magnets: Offer valuable content (e.g., eBooks, webinars) in exchange for email addresses, building a list of engaged prospects.

  19. Local Listings: Claim and optimize local business listings (Google My Business, Yelp, etc.) to boost local SEO and attract nearby customers.

  20. Review Management: Actively seek out and manage customer reviews to build trust, improve brand reputation, and influence purchasing decisions.

  21. Video Marketing: Use video content to engage users, tell your brand story, and drive conversions, particularly through YouTube and social platforms.

  22. Paid Search Campaigns: Run highly targeted Google Ads campaigns to attract qualified leads who are actively searching for products or services like yours

Digital marketing Awareness  To sale product &services  ² Inform customer about product & services ² Offer & discounts ² Create brand value ² Existing followers or buyer ² information ² Direct sales without additional information ² More knowledgeable less Sales oriented .

Once you complete the course you rill be able to learn Basic & advance depth of online marketing world.



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